‘Doomsday prepper’ runs shop in Cornwall selling supplies for the end of the world'

Inside the UK’s Leading Prepping Store – Based in Cornwall

Read the original article on Metro

The last few years have shaken the world – from global pandemics and extreme weather events to political uncertainty and food shortages. For many, the need to be prepared has never felt more urgent.

If the worst were to happen, one man in Cornwall would be more than ready.

Lincoln Miles is the founder of Preppers Shop UK – the country's leading supplier of emergency preparedness gear, survival equipment, and disaster supplies. Based in Newquay, Cornwall, the business has become the go-to destination for UK preppers, survivalists, and everyday individuals looking to stay ready for the unexpected.

A Business Born from a Passion for Preparedness

Lincoln first launched the business in 2014, originally from Bedfordshire, before relocating to Cornwall four years ago. What began as a small online venture has grown into a full-scale operation with a large warehouse, multiple shipping containers of stock, and a retail store open to the public – though 99% of orders are fulfilled online.

He explains, “We cover the full spectrum of emergency preparedness – from food rations and water supplies to flood defences, fuel shortage kits, and even nuclear survival gear including gas masks and hazmat suits.”

From Surf Gear to Survival Supplies

Before founding Preppers Shop UK, Lincoln ran an online surf gear shop and spent weekends camping and surfing. After discovering American prepping culture in magazines, he became fascinated with survival skills and bushcraft, which soon evolved into a full-time business dedicated to emergency preparedness.

His efforts haven’t gone unnoticed – Lincoln was awarded Young Entrepreneur of the Year two years in a row.

Prepping Goes Mainstream

While prepping was once seen as niche or extreme, the events of the last few years – especially the COVID-19 pandemic – have changed that. “Covid made everyone a prepper, essentially,” says Lincoln. “Now, our typical customer is your average person – someone you’d see doing their weekly shop in Tesco.”

Today, the shop’s bestsellers include long-life food supplies, emergency water filters, and fuel storage solutions. Even some of the more hardcore survival items like crossbows, steel baseball bats, and even a replica King Arthur sword remain in demand.

Surging Demand and Growing Awareness

As public awareness grows, so does demand. Some products – like British military jerry cans, three-month ration packs, and the popular Civil Unrest Defence Kit – are currently sold out due to high demand.

Lincoln says, “People are waking up to the importance of being prepared. Whether it’s fear of war, extreme weather, or empty supermarket shelves, our customer base is growing every day.”

More Than Just Survival Gear

Preppers Shop UK has become a trusted source for thousands across the UK. Whether you’re looking to build a bug-out bag, prepare for blackouts, or simply have peace of mind, Lincoln and his team provide the tools and knowledge to help people get ready for anything.

“People think prepping is for a tiny, extreme group,” Lincoln adds. “But in reality, there are thousands of preppers in Cornwall alone – and many don’t even realise they are one.”

With ongoing global instability, one thing is certain – being prepared is no longer optional. It’s essential.

Explore the full range of survival and emergency gear at Preppers Shop UK – your one-stop shop for everything you need to stay safe and self-reliant.